Along with music videos, this includes an endless list of versions, covers, reaction videos, and cultural commentary for each song, adding a different level of context to the music. While streaming competitors are limited to the same ~60M songs, YouTube Music can tap into the broader YouTube catalog. The most interesting, in my opinion, is how YouTube can combat the commoditized nature of music. With the sunsetting of Google Play this month, they’re officially streamlining music efforts under one app: YouTube Music.Ī recent profile in Protocol highlights the factors that make YouTube Music such an interesting dark horse in music streaming. YouTube Music is a sleeping giant in music streaming.įlying under the radar at 30M paid subscribers, they have half the subscribers of Apple Music and about a fifth of Spotify’s subscriber base. As Blake Robbins of Ludlow Ventures tweeted, many will likely subscribe for the status perks of the outfits alone. Players wearing free skins/outfits often get bullied into spending money to avoid being called defaults. The Crew Pack also gives Fortnite a recurring digital drop-strategy, fueling marketable moments that can drive new subscriber growth and keep the subscription fresh for existing subscribers.Īlso worth noting - exclusive outfits are a sign of status within Fortnite. There’s a lot to love about this subscription, but two things stick out as particularly powerful.įirst, the Crew Pack gives subscribers something to look forward to every month.įortnite’s season-based model already gives players something exciting to look forward to every couple of months, but the Crew Pack offers that same sense of novelty within an even tighter window. Battle Pass: Fortnite’s seasonal offering that allows players to unlock in-game extras as they progress in the game.ġ,000 V-Bucks a month : A monthly stipend of Fortnite’s in-app currency.Ĭrew Pack : An exclusive outfit bundle that changes monthly.
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